Commerce & digital presence · I Soft Solutions
Google Ads Services
Plan search campaigns around relevant demand and measurable lead or sales actions.
The opportunity
A practical answer to your brief.
Paid search works best when the offer, landing page, targeting, budget, and conversion action are defined together. We help scope campaigns, prepare the destination pages, check tracking, and review search terms and results so decisions are based on useful data.
Inside the service
Where we can focus.
The exact scope follows your current system, content, customers, and priorities.
Campaign setup
Define campaign type, geography, budget, search themes, ad assets, and account access with the business.
Landing pages
Align each ad promise with a relevant page, a clear offer, and an inquiry or purchase action.
Measurement
Check that agreed conversions are recorded correctly and that consent and privacy settings fit the market.
Ongoing review
Review search terms, exclusions, spend, and lead quality before adjusting the campaign.
Paid search
Connect search intent, landing pages, and measurement.
A campaign needs more than keywords. We define the action worth paying for, the audience and location, the offer on the landing page, and the conversion signal. Spend remains under the client's account and agreed budget; performance is reviewed against actual lead or sales quality.
Bring to the conversation
What helps us scope it
- Google Ads account access
- Market, service area, and budget
- Offer, landing pages, and lead criteria
- Analytics and consent requirements
A useful handover
What the work can produce
- Campaign structure and launch checklist
- Ad and landing page recommendations
- Conversion measurement plan
- Review cadence and reporting view
Before we begin
Questions worth asking.
Is ad spend included?
Media spend is separate from service fees and is set by the client. We agree a working budget before a campaign goes live.
Can you work with our existing account?
Yes. We review account access, campaign history, conversions, and landing pages before proposing changes.
What do you measure?
We define valuable actions together, such as qualified inquiries or purchases, then validate how they are recorded. Click volume alone is not a business outcome.
The goal
A result your team
can use.
A controlled campaign plan with defined measurement and a repeatable review cycle; media spend and results vary by market. We agree the scope and success measures with you before work begins.